Content that feels real. Strategy that makes it work.

I’m Lucía, a journalist turned communications strategist based in Canada. I create UGC videos for brands in English and Spanish, from the first idea to the final edit. I also work with brands and organizations on PR, media relations, and social media strategy, helping them find stories worth telling and the right ways to share them.

Work with me ↗See my work

UGC for brands

Videos and photos for brands in English and Spanish. I create content for products, services, and apps, handling everything from the idea and script to filming and editing.

Learn more ↗

Communications strategy

PR, media relations, and social media planning. I can help you find the story, pitch it to journalists, prepare for interviews, and decide what to share on your channels.

Learn more ↗

Quick advice

Want to communicate better? Start here.

Think about who’s listening

What do they need to know, and what matters to them? Start there instead of giving everyone the same explanation.

Say the main point early

Give the answer first. Then add the details that help people understand it. Don’t make them wait for the point.

Make it concrete

Use an example people can picture. Instead of saying something is “more accessible,” explain what someone can now do that they couldn’t do before.

Skip the jargon

Use words you’d say in a conversation. If you need a technical term, explain it in plain language the first time.